THE RETURN OF THE MEGA CRAB

This thing came from the bin

We threw away 7 different concepts. Then we fished one out of the bin and realised screwed up paper was the thing. We layered up two different sketches and started ripping the pages to reveal the image underneath. That became the idea. We animated the story in 3D, painted over the models to give it a war propaganda look. We printed out each frame. In the studio, we shot all 360 frames individually under a rostrum camera; ripping, folding and burning the pages in situ. Then we stitched it together digitally to create the final animation.

Project

Illustration
Animation
Design

Client

Boom Beach

Date

2018-04-01

Credits

Andrew BenthamAssociate Creative Director
Alex RobinsonMotion Graphics Director
Stefano Perelli Art Director
Chip AllcottAnimator
Ben SayerBTS footage
Soundtrack CreationSound Design
Danielle AlmondProject Manger